An information point for tourist which will also allow the tasting of local products. This is what the Casina delle Palermo from Trapani will offer. It is a chalet that will be run now by the association “Strada del Vino di Erice doc”. “We want” – said president Vincenzo Fazio – “to give back to the city and tourists the ancient location in which all the towns members of The Strada del Vino association, the tourist companies and the facilities near Trapani linked to the association, will be able to promote their own services and products”.

A prestigious chance that will also allow to profit from the cruise ships arriving in Trapani and that will complete the information points net created by the association. Last but not least the info point opened in Marsala during the sports event “ Coppa Primavela 2010”, in order to promote excursions and visits to local companies.

“The Circolo Velico Lilybetano also started a partnership with the association Strada del Vino of Marsala, and the project will be managed by Gemma Filgiomeni”, explained the association.

A unique event in Italy that saw the participation of more that 1000 people: 450 crews aged between 8 and 14 (about 400 contestants) along with parents, coaches, judges and organizers.

A promotional strategy the association also advertised outside Italy thanks to a partnership with Enit New York, welcoming 20 tour operators from the Big Apple and broadcast by the American TVs channels Food Network e Group Tour Media.

Translated by Chiara Nunnari from John Milton Institute